• Home
  • Marketing
    • MKT 140: Course Description
    • Lectures/Homework Assignments (TR_12:40_1:55)
    • Lecture Slides
    • Book Slides
    • Marketing Exam Reviews
    • Homework Layout/Formatting
    • Marketing Plan Outline >
      • Sample Marketing Plan
      • Introduction of Product/Service
      • Mission Statements
      • SWOT Analysis
      • Competitive Advantage
      • Strategic Direction & Marketing Objectives
      • The External Marketing Environment
      • Consumer Decision Making
      • Market Segmentation >
        • Target Segmentation Criteria
        • Sample Target Market Descriptions
      • Product Description
      • Placement
      • Promotion >
        • Promotion
      • Price
  • Advertising
    • MKT 170: Course Description
    • Homework Assignments
    • Homework Layout/Formatting
    • Exam Reviews
    • Lecture Slides
    • Book Slides
    • Research Paper Assignments
    • Research Paper Format
  • Consumer Behavior
    • MRKT 150: Course Description
    • Assignments
    • Research Paper Assignments
    • Homework Layout/Formatting
    • Lecture Slides
    • Consumer Behavior Exam Reviews
  • Social Media Marketing
    • Course Description
    • Homework & Assignments
    • Class Lectures
    • Research Papers
    • Research Paper Layout/Format
    • Class Websites
  • Professional Selling
    • MRKT 122: Course Description
    • Lectures, Homework & Assignments
    • Professor Jeff Anker Night Class
    • Lecture Slides
    • Book Slides
    • Research Paper Assignments
    • Exam Review
  • MABS 60
  • Resume Examples

Class Lecture Slides

ch._1_an_overview_of_marketing.pdf
File Size: 5054 kb
File Type: pdf
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marketing_summary.docx
File Size: 46 kb
File Type: docx
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chapter_2_strategic_planning.pdf
File Size: 4224 kb
File Type: pdf
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chapter_3_ethics_social_responsibility.pdf
File Size: 3836 kb
File Type: pdf
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ch._4_the_marketing_environment.pdf
File Size: 4878 kb
File Type: pdf
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ch.6_consumer_decision_making_process.pdf
File Size: 6431 kb
File Type: pdf
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ch._8_segmenting___targeting_markets.pdf
File Size: 7651 kb
File Type: pdf
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ch._09_market_research.pdf
File Size: 3153 kb
File Type: pdf
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ch._10_product_concepts.pdf
File Size: 3528 kb
File Type: pdf
Download File

chapter_11_developing___managing_.pdf
File Size: 4248 kb
File Type: pdf
Download File

retail_apple_chapter_14_f.pdf
File Size: 4728 kb
File Type: pdf
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chapter_15_marketing_communications.pdf
File Size: 4240 kb
File Type: pdf
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chapter_16_adv_pr_sales_promo_evening.pdf
File Size: 3541 kb
File Type: pdf
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chapter_17.pdf
File Size: 1430 kb
File Type: pdf
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chapter_17_evening.pdf
File Size: 1430 kb
File Type: pdf
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chapter_18_social_media.pdf
File Size: 3399 kb
File Type: pdf
Download File

chapter_19_the_importance_of_price.pdf
File Size: 2591 kb
File Type: pdf
Download File

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  • Home
  • Marketing
    • MKT 140: Course Description
    • Lectures/Homework Assignments (TR_12:40_1:55)
    • Lecture Slides
    • Book Slides
    • Marketing Exam Reviews
    • Homework Layout/Formatting
    • Marketing Plan Outline >
      • Sample Marketing Plan
      • Introduction of Product/Service
      • Mission Statements
      • SWOT Analysis
      • Competitive Advantage
      • Strategic Direction & Marketing Objectives
      • The External Marketing Environment
      • Consumer Decision Making
      • Market Segmentation >
        • Target Segmentation Criteria
        • Sample Target Market Descriptions
      • Product Description
      • Placement
      • Promotion >
        • Promotion
      • Price
  • Advertising
    • MKT 170: Course Description
    • Homework Assignments
    • Homework Layout/Formatting
    • Exam Reviews
    • Lecture Slides
    • Book Slides
    • Research Paper Assignments
    • Research Paper Format
  • Consumer Behavior
    • MRKT 150: Course Description
    • Assignments
    • Research Paper Assignments
    • Homework Layout/Formatting
    • Lecture Slides
    • Consumer Behavior Exam Reviews
  • Social Media Marketing
    • Course Description
    • Homework & Assignments
    • Class Lectures
    • Research Papers
    • Research Paper Layout/Format
    • Class Websites
  • Professional Selling
    • MRKT 122: Course Description
    • Lectures, Homework & Assignments
    • Professor Jeff Anker Night Class
    • Lecture Slides
    • Book Slides
    • Research Paper Assignments
    • Exam Review
  • MABS 60
  • Resume Examples