Mission Statement
Although the mission statement is usually a short paragraph, of one to three sentences long, it is important because it focuses your attention on your most important goals.
There are three parts to a good mission statement.
1. Describing your key or main market
2. Your contribution or what you are providing to that market
3. Distinction of your company or what sets you apart from your competition.
Here are a few examples:
Here are some personal and corporate examples of mission statements:
McDonald's Mission Statement:
McDonald's vision is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile
Google’s Mission Statement:
Google's mission is to organize the world's information and make it universally accessible and useful.
The Walt Disney Company’s Mission Statement:
The Walt Disney Company's objective is to be one of the world's leading producers and providers of entertainment and information, using its portfolio of brands to differentiate its content, services and consumer products. The company's primary financial goals are to maximize earnings and cash flow, and to allocate capital profitability toward growth initiatives that will drive long-term shareholder value.
Anthony Robbins' Mission Statement:
“The purpose of my life is to humbly serve our Lord by being a loving, playful, powerful and passionate example of the absolute joy that is available to us the moment that we rejoice in God's gifts and sincerely love and enjoy all his creations."
Stephen R. Covey's Mission Statement:
To inspire, lift and provide tools for change and growth of individuals and organizations throughout the world to significantly increase their performance capability in order to achieve worthwhile purposes through understanding and living principle-centered leadership.
The Home Depot's Mission Statement:
The Home Depot is in the home improvement business and our goal is to provide the highest level of service, the broadest selection of products and the most competitive prices. We are a values-driven company and our eight core values include the following:
National Autism Association's Mission Statement:
The mission of the National Autism Association is to educate and empower families affected by autism and other neurological disorders, while advocating on behalf of those who cannot fight for their own rights. We will educate society that autism is not a lifelong incurable genetic disorder but one that is biomedically definable and treatable. We will raise public and professional awareness of environmental toxins as causative factors in neurological damage that often results in an autism or related diagnosis. We will encourage those in the autism community to never give up in their search to help their loved ones reach their full potential, funding efforts toward this end through appropriate research for finding a cure for the neurological damage from which so many affected by autism suffer.
American Cancer Society's Mission Statement
The American Cancer Society is the nationwide community-based voluntary health organization dedicated to eliminating cancer as a major health problem by preventing cancer, saving lives, and diminishing suffering from cancer, through research, education, advocacy, and service.
U.S. Department of Labor - Occupational Safety & Health Administration's Mission Statement
OSHA's mission is to assure the safety and health of America's workers by setting and enforcing standards; providing training, outreach, and education; establishing partnerships; and encouraging continual improvement in workplace safety and health.
Wikipedia's Mission Statement:
Wikimedia Foundation is dedicated to the development and maintenance of online free, open content encyclopedias, collections of quotations, textbooks and other collections of documents, information, and other informational databases in all the languages of the world that will be distributed free of charge to the public under a free documentation license such as the Free Documentation License written by the Free Software Foundation Inc.
The goals of the foundation are to encourage the further growth and development of open content, social software WikiWiki-based projects and to provide the full contents of those projects to the public free of charge.
There are three parts to a good mission statement.
1. Describing your key or main market
2. Your contribution or what you are providing to that market
3. Distinction of your company or what sets you apart from your competition.
Here are a few examples:
Here are some personal and corporate examples of mission statements:
McDonald's Mission Statement:
McDonald's vision is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile
Google’s Mission Statement:
Google's mission is to organize the world's information and make it universally accessible and useful.
The Walt Disney Company’s Mission Statement:
The Walt Disney Company's objective is to be one of the world's leading producers and providers of entertainment and information, using its portfolio of brands to differentiate its content, services and consumer products. The company's primary financial goals are to maximize earnings and cash flow, and to allocate capital profitability toward growth initiatives that will drive long-term shareholder value.
Anthony Robbins' Mission Statement:
“The purpose of my life is to humbly serve our Lord by being a loving, playful, powerful and passionate example of the absolute joy that is available to us the moment that we rejoice in God's gifts and sincerely love and enjoy all his creations."
Stephen R. Covey's Mission Statement:
To inspire, lift and provide tools for change and growth of individuals and organizations throughout the world to significantly increase their performance capability in order to achieve worthwhile purposes through understanding and living principle-centered leadership.
The Home Depot's Mission Statement:
The Home Depot is in the home improvement business and our goal is to provide the highest level of service, the broadest selection of products and the most competitive prices. We are a values-driven company and our eight core values include the following:
- Excellent customer service
- Taking care of our people
- Giving back
- Doing the "right" thing
- Creating shareholder value
- Respect for all people
- Entrepreneurial spirit
- Building strong relationships
National Autism Association's Mission Statement:
The mission of the National Autism Association is to educate and empower families affected by autism and other neurological disorders, while advocating on behalf of those who cannot fight for their own rights. We will educate society that autism is not a lifelong incurable genetic disorder but one that is biomedically definable and treatable. We will raise public and professional awareness of environmental toxins as causative factors in neurological damage that often results in an autism or related diagnosis. We will encourage those in the autism community to never give up in their search to help their loved ones reach their full potential, funding efforts toward this end through appropriate research for finding a cure for the neurological damage from which so many affected by autism suffer.
American Cancer Society's Mission Statement
The American Cancer Society is the nationwide community-based voluntary health organization dedicated to eliminating cancer as a major health problem by preventing cancer, saving lives, and diminishing suffering from cancer, through research, education, advocacy, and service.
U.S. Department of Labor - Occupational Safety & Health Administration's Mission Statement
OSHA's mission is to assure the safety and health of America's workers by setting and enforcing standards; providing training, outreach, and education; establishing partnerships; and encouraging continual improvement in workplace safety and health.
Wikipedia's Mission Statement:
Wikimedia Foundation is dedicated to the development and maintenance of online free, open content encyclopedias, collections of quotations, textbooks and other collections of documents, information, and other informational databases in all the languages of the world that will be distributed free of charge to the public under a free documentation license such as the Free Documentation License written by the Free Software Foundation Inc.
The goals of the foundation are to encourage the further growth and development of open content, social software WikiWiki-based projects and to provide the full contents of those projects to the public free of charge.
Photo used under Creative Commons from quinn.anya
