| chapter_1_the_imc_foundation.pdf |
| chapter_2_corporate_image_brand_mgmt_.pdf |
| chapter_3_buyer_behavior_.pdf |
| chapter_4_imc_planning_process.pdf |
| chapter_5_advertisement_management.pdf |
| chapter_6_advertising_design.pdf |
| chapter_7_traditional_media_channels.pdf |
| chapter_8_digital_marketing.pdf |
| chapter_9_social_media__.pdf |
| chapter_10_alternative_marketing.pdf |
| chapter_11_database_and_direct_response_marketing.pdf |
| chapter_12_sales_promo.pdf |
| chapter_13_public_relations.pdf |
