• Home
  • Marketing
    • MKT 140: Course Description
    • Lectures/Homework Assignments (TR_12:40_1:55)
    • Lecture Slides
    • Book Slides
    • Marketing Exam Reviews
    • Homework Layout/Formatting
    • Marketing Plan Outline >
      • Sample Marketing Plan
      • Introduction of Product/Service
      • Mission Statements
      • SWOT Analysis
      • Competitive Advantage
      • Strategic Direction & Marketing Objectives
      • The External Marketing Environment
      • Consumer Decision Making
      • Market Segmentation >
        • Target Segmentation Criteria
        • Sample Target Market Descriptions
      • Product Description
      • Placement
      • Promotion >
        • Promotion
      • Price
  • Advertising
    • MKT 170: Course Description
    • Homework Assignments
    • Homework Layout/Formatting
    • Exam Reviews
    • Lecture Slides
    • Book Slides
    • Research Paper Assignments
    • Research Paper Format
  • Consumer Behavior
    • MRKT 150: Course Description
    • Assignments
    • Research Paper Assignments
    • Homework Layout/Formatting
    • Lecture Slides
    • Consumer Behavior Exam Reviews
  • Social Media Marketing
    • Course Description
    • Homework & Assignments
    • Class Lectures
    • Research Papers
    • Research Paper Layout/Format
    • Class Websites
  • Professional Selling
    • MRKT 122: Course Description
    • Lectures, Homework & Assignments
    • Professor Jeff Anker Night Class
    • Lecture Slides
    • Book Slides
    • Research Paper Assignments
    • Exam Review
  • MABS 60
  • Resume Examples

Book Slides

clow_imc6_inptt_01.pdf
File Size: 1285 kb
File Type: pdf
Download File

clow_imc6_inptt_02.pdf
File Size: 1588 kb
File Type: pdf
Download File

clow_imc6_inptt_03.pdf
File Size: 1853 kb
File Type: pdf
Download File

clow_imc6_inptt_04.pdf
File Size: 9058 kb
File Type: pdf
Download File

clow_imc6_inptt_05.pdf
File Size: 1730 kb
File Type: pdf
Download File

lecture_chapter_5.pdf
File Size: 1087 kb
File Type: pdf
Download File

clow_imc6_inptt_06.pdf
File Size: 1340 kb
File Type: pdf
Download File

lecture_chapter_6_advertising_design_1.pdf
File Size: 2812 kb
File Type: pdf
Download File

clow_imc6_inptt_07.pdf
File Size: 1881 kb
File Type: pdf
Download File

lecture_chapter_7_advertising_design_message_strategy.pdf
File Size: 3595 kb
File Type: pdf
Download File

chapter_8_traditional_media_channels.pdf
File Size: 548 kb
File Type: pdf
Download File

clow_imc6_inptt_09.pdf
File Size: 1968 kb
File Type: pdf
Download File

digital_media_new.pdf
File Size: 4611 kb
File Type: pdf
Download File

chapter_10_alternative_marketing.pdf
File Size: 2593 kb
File Type: pdf
Download File

clow_imc6_inptt_11.pdf
File Size: 1305 kb
File Type: pdf
Download File

chapter_12_sales_promotions.pptx
File Size: 2987 kb
File Type: pptx
Download File

chapter_13_public_relations.pdf
File Size: 2404 kb
File Type: pdf
Download File

Powered by Create your own unique website with customizable templates.
  • Home
  • Marketing
    • MKT 140: Course Description
    • Lectures/Homework Assignments (TR_12:40_1:55)
    • Lecture Slides
    • Book Slides
    • Marketing Exam Reviews
    • Homework Layout/Formatting
    • Marketing Plan Outline >
      • Sample Marketing Plan
      • Introduction of Product/Service
      • Mission Statements
      • SWOT Analysis
      • Competitive Advantage
      • Strategic Direction & Marketing Objectives
      • The External Marketing Environment
      • Consumer Decision Making
      • Market Segmentation >
        • Target Segmentation Criteria
        • Sample Target Market Descriptions
      • Product Description
      • Placement
      • Promotion >
        • Promotion
      • Price
  • Advertising
    • MKT 170: Course Description
    • Homework Assignments
    • Homework Layout/Formatting
    • Exam Reviews
    • Lecture Slides
    • Book Slides
    • Research Paper Assignments
    • Research Paper Format
  • Consumer Behavior
    • MRKT 150: Course Description
    • Assignments
    • Research Paper Assignments
    • Homework Layout/Formatting
    • Lecture Slides
    • Consumer Behavior Exam Reviews
  • Social Media Marketing
    • Course Description
    • Homework & Assignments
    • Class Lectures
    • Research Papers
    • Research Paper Layout/Format
    • Class Websites
  • Professional Selling
    • MRKT 122: Course Description
    • Lectures, Homework & Assignments
    • Professor Jeff Anker Night Class
    • Lecture Slides
    • Book Slides
    • Research Paper Assignments
    • Exam Review
  • MABS 60
  • Resume Examples