Introduction of Product or Service in your Markeitng Plan
Describing the product/service in detail includes information such as color, size, shape,etc. Not only do you need to describe the product in physical terms, you also need to describe how the product/service is currently, or in the future, going to be used. Sometimes a scenario of a ‘typical user’ helps give the reader a better understanding of how the product/service is used in everyday life.
If the marketing plan is to be submitted for some kind of financial allotment, it is also desirable to add a bit of history to your company if possible. Besides just the facts about the product, include some history about the company so that the reader has an understanding about who is behind this product. Explain why the company was started, years in business, what need arose, how it was identified, partnerships, experience, expertise, etc.
How to write a marketing plan introduction. 1.Clearly define your product/service in the first sentence. 2.Evaluating the situation and trends in a particular company's market. 3.Identifying an opportunity for an unserved market 4.Describe how the company was conceived. Why you are qualified? 5.Product/service specifics (location, product lines, items, online/retail)
Morningstar Bakery - Introduction Morningstar Bakery is a new bakery specializing in gluten and wheat free baked breads and pastries. Within the last fiveyears there has been a 10% increase in consumer demand for fresh gluten-free bakery products. This can be explained to a large degree by the fact that up until recently Americans have had food allergies that have been undiagnosed. It has been only in the last few years that medical doctors have begun to diagnosis celiac food allergies correctly. What was once an unknown problem that affected so many people with no recourse has become a manageable ailment that is easily dealt with through modification of diets. This is very positive for both those people that are affected as well as bakeries such as Morningstar that specialize in these products. There are no bakeries in the San Francisco area that carried gluten free fresh baked goods. Grocery stores are carrying packaged pastries and breads; however, they were often hard, gritty, and do not have that fresh baked flavor, smell, or softness. Morningstar Bakery was conceived when the owner, Marilyn, had two sons were diagnosed with celiac disease at age 14 and 7. Celiac disease is a digestive disease that damages the small intestine and interferes with absorption of nutrients from food. People who have celiac disease cannot tolerate gluten, a protein in wheat, rye, and barley. Gluten is found mainly in foods but may also be found in everyday products such as medicines, vitamins, and lip balms. When people with celiac disease eat foods, or use products containing gluten, their immune system responds by not allowing nutrients from food to be absorbed through the walls of the small intestine into the bloodstream. Morningstar will be located in Noe Valley, San Francisco and will cater to consumers who are on a gluten-free diet as well as those who are choosing to eat more organic and wheat-free baked goods. Morningstar Bakery will imbed itself and become part of the Noe Valley community. Outreach programs to both Alvarado Elementary and James Lick Middle School will give Morningstar Bakery a societal marketing orientation. The following marketing plan will be written promoting of Morningstar Bakery to the San Francisco area.