MKT 140: PRINCIPLES OF MARKETING
COURSE: MKT 140: Principles of Marketing
12:40 PM-2:00 PM
6:00 PM- 8:50 PM
INSTRUCTOR: Mrs. Marilyn Goodman
OFFICE LOCATION/HOURS: Cloud 111/ TR 9:00-11:00
EMAIL ADDRESS: firstname.lastname@example.org
MKTG8 -- Author: LAMB, Edition 11TH
This course provides an introduction to marketing. Prerequisites: none.
Upon completion of this course a student will be able to:
- Define the term “marketing” and describe several reasons for studying marketing.
- Describe four marketing management philosophies and how they strongly influence the role of marketing and marketing activities within an organization.
- Review the four components of corporate social responsibility: economic, legal, ethical, and philanthropic and how they are intertwined
- Discuss how the social factors within and external environment affects an organizations marketing
- Explain the importance to marketing managers of the current demographic trends and multiculturalism and growing ethnic markets.
- Explain the importance of understanding consumer behavior and analyze the components of the consumer decision-making process and post-purchase evaluation process.
- Identify and understand cultural, social, individual and psychological buying factors that affect consumer-buying decisions.
- Explain the importance of market segmentation and the criteria necessary for successful market segmentation and list the steps involved in segmenting markets and discuss alternative strategies for selecting target markets.
- Define marketing research and explain its importance to marketing decision- making while emphasizing the profound impact the Internet has had on this discipline.
- Define and classify consumer products and the importance of services to the economy while understanding marketing uses of branding, packaging and labeling.
- Describe the channel structures for consumer and business products and discuss alternative channel arrangements.
- Describe the communication process while focusing on the elements of the promotional mix and their role in the marketing mix.
- Identify major types of advertising and the creative decisions in developing advertising campaigns.
- Discuss the importance of pricing objectives and decisions to the economy and individual organization.
Methods of Learning
A variety of techniques will be used to enhance your learning for this course. These include lecture, discussion, debates, exams, video cases, in-class group activities, out-of-class group and individual assignments, and Internet research. You are expected to come to every session having completed your reading and/or other assignments.
You will have several opportunities to demonstrate your knowledge and understanding of the principles taught in this course. Though much of the learning is actually achieved in-class, you are expected to complete certain assignments before class and to turn in outside assignments on time.
Exams (4) – 50 points each 200 points
Marketing Plan Project 100 points
Homework Assignments (10 assignments) 100 points*
Total 400 points
A = 360-400
B = 320-359
C = 280-319
D = 240-279
F = 239 or below
- All homework assignments will be must be typed and submitted prior to class starting.
- There will be no make-up exams or homework given.
- Plagiarism of any kind is against CCSF policies and guidelines and will result in an automatic F for the course.
- Cell phones are not permitted to be out in the classroom. Please turn off all cell phones prior to entering class.
There is absolutely NO TEXTING allowed.
- Class begins on time. Do not be late (please)
- More than four missed for day classes will result in an automatic drop.
- More than two missed evening classes will result in an automatic drop.
- All of the components of the class must be completed within the semester and the final exam taken at the scheduled time. No incompletes will be given unless proven medical/family emergency. If you determine that you are unable to attend class and complete the in-class work as well as the assignments, then it is your responsibility to drop the class.
* Monday Evening Marketing classes will have no homework assigned. Instead, the marketing plan will be worth 200 points.