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Target Market Descriptions

Sample Target Descriptions
Maya's Artisan Jewelry

Picture
Our ideal customer is a woman, age 30-60, who has the taste for a 
little sparkle in her wardrobe. She prides herself on her accessories, 
especially when they are noticed by others. She has no issue wearing a 
show-piece that starts a conversation. Ideally, she becomes a cheerleader for 
our designs that promotes sales by word-of-mouth. These women shop in artist 
studios and boutique shops, looking for that 'special little something' 
for themselves or as a gift for a woman close to them. They want something 
different from what everyone else has, and wouldn't dare shop at a cheap 
accessory shop in the mall. They love 'art' and sharing an emotional connection 
with the artist.  The target does not buy her jewelry at major department stores, rather she seeks out unique, one of a kind pieces that show her uniqueness, individuality, and sense of self.  

Goodman Pet Photography

Picture
The ideal customer for Goodman Pet Photography is 30-60 years 
old, male or female who owns a pet. More specifically, who owns a pet and treats 
them like family. The target has an income of $50,00+/year and is a working 
professional.  The ideal client 
lives in the Bay Area and spends a significant amount of money on their pet 
yearly. The pet is an extension to their family and one that they adore. These 
people want professional photographs of their pets. However, studio portraits 
for their pets do not allow for a picture that really captures the expressions 
of their dog, cat, horse or other animal. Our target needs a local professional 
photography that can go to a location of their choice and photograph 
their pet in the setting that best gives the pictures the expressions of 
the animal. 

Frog's Organic Bakery

Picture
The ideal customer for Orti's Organic Bakery is willing to take a 
little extra time and spend a little extra money to eat healthy, naturally-grown 
food in the morning. He or she knows the difference between store-bought or 
street vendor baked goods, which make no promises about organic quality, and 
those that do. The customer knows that organic food tastes as good as, or 
better, than conventionally grown good, and believes that there does not need to 
be any difference between eating what is good for the environment and eating 
what is healthy. This ideal customer would look for organic labels in grocery 
stores and be more inclined to buy from socially conscious brands elsewhere. 
 
Orti's Organic Bakery will serve customers in Noe Valley area who 
share the following characteristics: 

  • Commute through the city on a daily basis
  • Live or work within a five minute walk from Noe Valley
  • Believe in nutritional value of organic baked goods
  • Believe in paying a premium for high quality products
  • 22 to 40 years old
  •  Professional jobs
  • Earn $40,000 per year and up

Jack's Sheet Music

Picture
The customers who will buy our products enjoy playing music. They know 
they are ready to learn new music, but they don't want to do it all 
alone and they also don't want to pay a teacher to walk them through 
it. They are familiar buying online and using online tutorials for 
educational purposes. They know they have gaps in their repertoire and want help filling those gaps with online instructions. Our ideal customer is between the ages of 22 – 45.  They have an income under $50,000 and are mostly male.  Their educational level is at least some college for those over the age of 20.  Our target has an artistic spirit, and music is a big part of their lives.  Although they know they will never be professional players, they are constantly searching for different ways to further enhance their music playing ability.

Stanton Insurance

Picture
The ideal customer for Goodman Insurance is just about to move to 
San Francisco. It is a young couple expecting a new child. They have left a 
rental apartment in another town and need more space for their family as well as 
the security which home ownership provides. They may have had insurance in the 
past, but have not spent much time researching it, instead opting to use a large 
national provider, perhaps even ordering it over the phone for their renter's 
insurance needs. 

Suddenly, they have multiple needs for insurance in a new city - 
life insurance, homeowner's insurance and other property insurance. They are 
aware of their basic insurance needs, although they do not know all of the ins 
and outs of insurance types and options available. As they would like to settle 
into the town and make it their home, they want to feel more of a personal 
connection with their insurance agent and put a face to this service. 
However, they are a bit afraid of making a bad choice, being that they don't 
know the town and perhaps have no contacts in the town. They want the assurance 
of someone with a track record of client satisfaction and transparency about how
  he is compensated so that they can rule out any biases or conflicts of
  interest.


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  • Home
  • Marketing
    • MKT 140: Course Description
    • Lectures/Homework Assignments (TR_12:40_1:55)
    • Lecture Slides
    • Book Slides
    • Marketing Exam Reviews
    • Homework Layout/Formatting
    • Marketing Plan Outline >
      • Sample Marketing Plan
      • Introduction of Product/Service
      • Mission Statements
      • SWOT Analysis
      • Competitive Advantage
      • Strategic Direction & Marketing Objectives
      • The External Marketing Environment
      • Consumer Decision Making
      • Market Segmentation >
        • Target Segmentation Criteria
        • Sample Target Market Descriptions
      • Product Description
      • Placement
      • Promotion >
        • Promotion
      • Price
  • Advertising
    • MKT 170: Course Description
    • Homework Assignments
    • Homework Layout/Formatting
    • Exam Reviews
    • Lecture Slides
    • Book Slides
    • Research Paper Assignments
    • Research Paper Format
  • Consumer Behavior
    • MRKT 150: Course Description
    • Assignments
    • Research Paper Assignments
    • Homework Layout/Formatting
    • Lecture Slides
    • Consumer Behavior Exam Reviews
  • Social Media Marketing
    • Course Description
    • Homework & Assignments
    • Class Lectures
    • Research Papers
    • Research Paper Layout/Format
    • Class Websites
  • Professional Selling
    • MRKT 122: Course Description
    • Lectures, Homework & Assignments
    • Professor Jeff Anker Night Class
    • Lecture Slides
    • Book Slides
    • Research Paper Assignments
    • Exam Review
  • MABS 60
  • Resume Examples