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Marketing
MKT 140: Course Description
Lectures/Homework Assignments (TR_12:40_1:55)
Lecture Slides
Book Slides
Marketing Exam Reviews
Homework Layout/Formatting
Marketing Plan Outline
>
Sample Marketing Plan
Introduction of Product/Service
Mission Statements
SWOT Analysis
Competitive Advantage
Strategic Direction & Marketing Objectives
The External Marketing Environment
Consumer Decision Making
Market Segmentation
>
Target Segmentation Criteria
Sample Target Market Descriptions
Product Description
Placement
Promotion
>
Promotion
Price
Advertising
MKT 170: Course Description
Homework Assignments
Homework Layout/Formatting
Exam Reviews
Lecture Slides
Book Slides
Research Paper Assignments
Research Paper Format
Consumer Behavior
MRKT 150: Course Description
Assignments
Research Paper Assignments
Homework Layout/Formatting
Lecture Slides
Consumer Behavior Exam Reviews
Social Media Marketing
Course Description
Homework & Assignments
Class Lectures
Research Papers
Research Paper Layout/Format
Class Websites
Professional Selling
MRKT 122: Course Description
Lectures, Homework & Assignments
Professor Jeff Anker Night Class
Lecture Slides
Book Slides
Research Paper Assignments
Exam Review
MABS 60
Resume Examples
Section 8: Alternative Marketing
1.
Describe your program in detail
and how you choose to utilize one (or a few) of the following:
·
Buzz marketing
·
Guerrilla marketing
·
Lifestyle marketing
·
Experiential marketing
·
Product placement
·
Branded Entertainment
Home
Marketing
MKT 140: Course Description
Lectures/Homework Assignments (TR_12:40_1:55)
Lecture Slides
Book Slides
Marketing Exam Reviews
Homework Layout/Formatting
Marketing Plan Outline
>
Sample Marketing Plan
Introduction of Product/Service
Mission Statements
SWOT Analysis
Competitive Advantage
Strategic Direction & Marketing Objectives
The External Marketing Environment
Consumer Decision Making
Market Segmentation
>
Target Segmentation Criteria
Sample Target Market Descriptions
Product Description
Placement
Promotion
>
Promotion
Price
Advertising
MKT 170: Course Description
Homework Assignments
Homework Layout/Formatting
Exam Reviews
Lecture Slides
Book Slides
Research Paper Assignments
Research Paper Format
Consumer Behavior
MRKT 150: Course Description
Assignments
Research Paper Assignments
Homework Layout/Formatting
Lecture Slides
Consumer Behavior Exam Reviews
Social Media Marketing
Course Description
Homework & Assignments
Class Lectures
Research Papers
Research Paper Layout/Format
Class Websites
Professional Selling
MRKT 122: Course Description
Lectures, Homework & Assignments
Professor Jeff Anker Night Class
Lecture Slides
Book Slides
Research Paper Assignments
Exam Review
MABS 60
Resume Examples