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Section 7:  Developing a TV or Social Media Commercial (i.e. YouTube)

Picture

Using the advertising appeal, message strategy and exceptional framework defined in Section 6, develop a detailed television or online campaign that advertises your product or service. Use the story board template (or make up your own) to describe your ad.  Answer the following...

1.  What is the Objective of your campaign?
·         Increase brand awareness
·         Build brand image
·         Increase customer traffic
·         Increase retailer or wholesaler orders
·         Increase inquiries from end-users and channel members
·         Provide information

2. The Target Audience
Who is the target audience that the campaign is directed toward.  Define that target outlined in section 4.


 3.  Complete the Story Boards (below)
Using the story boards provided, develop a campaign that executes on the above.  Get creative, pull out the colored pencils and write script. The more detail, the better.

4.  Make sure the TV or Social Media spot integrates the Values outlined in your Means-End Analysis, as well as the advertising appeal and advertising message outlined in Section 6.

story_board.docx
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  • Home
  • Marketing
    • MKT 140: Course Description
    • Lectures/Homework Assignments (TR_12:40_1:55)
    • Lecture Slides
    • Book Slides
    • Marketing Exam Reviews
    • Homework Layout/Formatting
    • Marketing Plan Outline >
      • Sample Marketing Plan
      • Introduction of Product/Service
      • Mission Statements
      • SWOT Analysis
      • Competitive Advantage
      • Strategic Direction & Marketing Objectives
      • The External Marketing Environment
      • Consumer Decision Making
      • Market Segmentation >
        • Target Segmentation Criteria
        • Sample Target Market Descriptions
      • Product Description
      • Placement
      • Promotion >
        • Promotion
      • Price
  • Advertising
    • MKT 170: Course Description
    • Homework Assignments
    • Homework Layout/Formatting
    • Exam Reviews
    • Lecture Slides
    • Book Slides
    • Research Paper Assignments
    • Research Paper Format
  • Consumer Behavior
    • MRKT 150: Course Description
    • Assignments
    • Research Paper Assignments
    • Homework Layout/Formatting
    • Lecture Slides
    • Consumer Behavior Exam Reviews
  • Social Media Marketing
    • Course Description
    • Homework & Assignments
    • Class Lectures
    • Research Papers
    • Research Paper Layout/Format
    • Class Websites
  • Professional Selling
    • MRKT 122: Course Description
    • Lectures, Homework & Assignments
    • Professor Jeff Anker Night Class
    • Lecture Slides
    • Book Slides
    • Research Paper Assignments
    • Exam Review
  • MABS 60
  • Resume Examples