Section 5: Means End Chain – Develop a means-end chain for your product/service. What personal value will your campaign drive the consumer toward?
Remember: The advertising message contains a MEAN, which drive the consumer to a desired state, an END.
Consumer viewing the ad will reach one of the desired personal value · Comfortable life · Equality · Excitement · Freedom · Fun, exciting life · Happiness · Inner peace · Mature love · Pleasure · Salvation · Security · Self-fulfillment · Self-respect · Sense of belonging · Social acceptance · Wisdom
Sample: Means End Chain for Hybrid Car
Create your own unique website with customizable templates.