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 Weekely Update:  May 4, 6, & 11 (last day of class)

May 11, 2020 - Last Day of Class

My Professional Selling Students:

Today is our last day of class.  Thank you for submitting your last exam, 3.  I will be correcting them this coming week and emailing you your final grade in the class.  Thank you for hanging in there during these difficult times and doing your best to complete the work.  I am proud of all of you.

Fall Schedules should be posted shortly, so be on the outlook for the Marketing classes.  Email me with any enrollment problems or concerns you may have in getting into any of the classes you need to complete your marketing certificate.  [email protected].

Enjoy your summer.  Keep in touch (415)452-5916.  I am here to help.  If you are ever in Marin, come trail run with me... that is where I will be spending my summer, on the trails of Mount Tam.

All my respect and gratitide to all of you.  Stay healthy.

Marilyn Goodman

May 4, 6 & 11 (last day of class)

Dear Professional Selling Students:

​I can not believe that this week + 1 day next week is our last day of class.  I would personally like to thank each and every one of you for doing your best to complete the assignments given during this time.  I had never taught online before and you all know I love being in class and infront of and interacting with students.  I was caught a bit off guard when I suddenly had to switch to an online environment.  Truth be told, I did not even know what Zoom was or how to use it.  I did not have my lectures online or prerecorded like many of the other instructors.  I am praying that in the Fall, classes will resume and we can all be together, but if you do take more classes from me, and we are online, I will have all lectures and classes live online using a Zoom platform as video and audio to interact with all of you.  I will take this summer to figure out how to deliver the best classroom, no classroom experience online. I miss your smiling faces.

Bravo! to all for learning Professional Selling on your own.  I am proud of each and every one of you, and although it was not an optimal learning experience, I hope the text, lecture notes and assignments gave you some insight to the skills necessary to become an effective and empathetic sales person. 

You have one exam left, (below), Exam 3:  chapter 7, 8, 9, 10 which will be due on Monday, May 11th.  This will be our last day of class. 
Email exam answersheet to [email protected]

​Have a wonderful summer.  Please come see me, or take more Marketing classes in the Fall.  Phone me, write me anytime with any questions you may have about life, career, colleges, grad school etc.  I wish I could have had a chance to get to know you all better.  You truly are a great group of students.  Go take life by the horns, and crush it in whatever you set out to do.

With gratitude,

Professor Marilyn Goodman


​ 



exam_7_8_9_10_student.pdf
File Size: 179 kb
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answer_sheet_professional_selling__3.xlsx
File Size: 11 kb
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Week of April 27 & 29

Great job on Research Assignment 3:  Preparing a Sales Dialogue.  I am almost done grading your assignments and will have grades and comments back to you this week.  In the meanwhile, let's continue by reading the following Chapters in your text and lecture notes.  Now that you understand the complete sales process, the last two chapters (and I believe most important) are about building relationships (a must in sales) and providing long term value to customers. 

Unfortunately, we will not be able to do our final Sales Pitch Presentations, as originally scheduled on our assignments.  Instead, we will just complete the semester with our last Exam #3: Chapter 7, 8, 9, 10 which I will post next week.

Have a safe and healthy week.

Read:
​Chapter 9:  Expanding Consumer Relationships
Chapter 10:  Adding Value

Watch:  TED Talk, What if Customers Became Friends - https://www.youtube.com/watch?v=l8vwJf9pyDM

Week of April 20 & 22

Dear Students:

Great job to all of you on Exam 2.  I have corrected all of your exams and you have your results and grades.  Let me know if not.
Don't forget that this Wednesday, April 22, your third research paper is due.  Pay close attention the the research paper assignment --there are FOUR questions.  

This week we are going to learn about handling objections and why is it Important for a Salesperson to Anticipate a Buyer’s Concerns and Objections?  You will read about the different categories of objections, and how to listen for and anticipate the correct responses.  Pay attention to the LAARC - Listen, Acknowledge, Access, Respond and Concern  system for negotiating buyer resistance and which is a positive way to keep the sales dialogue positive and moving forward.  Finally, study the techniques professional sales representatives use for earning commitment.

Read:  Chapter 8:  Addressing Concerns & Earning Commitment in your textbook and review the lecture notes.
Watch:  https://www.youtube.com/watch?v=rePnYdjfHaE - a short video on 5 easy steps to handling objections.

If you are really bored and want to watch great TED Talks that every professional salesperson should watch... check out the following.
https://blog.hubspot.com/sales/ted-talks-sales-pros-should-watch-list

Stay healthy,

Marilyn Goodman


April 13 & 15


It is now 11:11 am.  I have taken down Exam 2.  Thank you to all who got your answersheets to me on time.  I am correcting now.  Your grade for this exam is on your email.  MG
​

Dear Students:


I am hoping you are all healthy and finding things to do around the home or apartment that both pass the time, and are educational.  I am so sorry that our time together got cut short, for I do miss all of your smiling faces very much.  I have come to the conclusion that I am not a fan of online teaching and that I much prefer face to face.  With that said however, I have no choice so we must conclude the semester in this unusual reality. 

For this week, please complete the following:
  1. Exam 4, 5, 6 is due on MONDAY, April 13 at 11:00 am.  Please see the exam below and use the excel answersheet to fill in your answers.  Email you completed answersheet to [email protected]
  2. Read Chapter 7:  (if you have not already done so) Sales Dialogue and review the lecture notes as you begin to do Research Assignment 3 - Preparing a Sales dialogue
  3. Watch:  https://www.youtube.com/watch?v=bJ8Kq1wucsk - Your Body Language May Shape Who You ARE
  4. Watch:  Is Your Voice Ruining Your Life - https://www.youtube.com/watch?v=Acl6owhFMHQ
  5. You will have your third research paper due on April 22.  The assignment is included below. There are also many examples of how to do this assignment under the Professional Selling tab we use in class.  (I have also posted it below)
    ​
  6. Take a momemt to read a very interesting article from the engrepreneurs handbook.  It basically reiterates every we talked about in class
    1. https://entrepreneurshandbook.co/i-tried-to-sell-to-a-customer-who-was-secretly-the-yoda-of-sales-d54d7c6f84b3

As usual, please stay safe and STAY AT HOME!!  Call me if you have any questions.

​Marilyn Goodman (415)452-5916
3.__preparing_for_a_sales_dialogue.docx
File Size: 20 kb
File Type: docx
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April 7 & 9

Dear Students:

I hope you are all well and please know that I miss you very much.  I so much enjoy being in front of the class vs. teaching online, but during these times, this is what we must do.  

This week please complete the following:  
  1. Read Chapter 7:  Sales Dialogue and review the lecture notes
  2. Exam:  4, 5, 6 - Let's have this exam due on April 13.  Email answers to [email protected]
  3. Please use the answer sheet provided below to submit your answers.  

Coming Up:  You will have your third research paper due on April 22.  For those of you who want to get a start, you can download the assignment 3 under the research paper tab ubder professional selling tab. There are also many examples of how to do this assignment under the Professional Selling tab we use in class.  (I have also posted it below)

​As usual, email me with any questions.  ([email protected])

​Marilyn Goodman

March 30 - April 1 - SPRING BREAK

Dear Students:
​
On our last day of class, we decided to keep our Spring Break as originally scheduled.  There will be no assignments or lectures for this week.  Enjoy (as best you can) and please continue to practice social distancing and remain safe.

​Marilyn Goodman

Week of March 23, 25

Good day Professional Sellers.  Hoping everyone is healthy and practicig social distancing - 6 ft apart.

For this week, continue reading Chapter 6:  Planning Sales Dialogues & Presentations from your text book and Lecture notes.  


On April 22, you will have your 3rd research paper due:  Preparing a Sales Dialogue.  I have attached the files below, but they are also on the CCSFMarketing.com/School Closure/Professional Selling tab.  As you read Chapter 6: take a look at the assignment and begin to strategize your answers.  I have included a few examples under the Professional Selling tab/assignments of how some other students tackled this assignment.

Call with any questions.

Marilyn Goodman

​

3.__preparing_for_a_sales_dialogue.docx
File Size: 20 kb
File Type: docx
Download File


Greetings Professional Selling Students:

I hope everyone is staying healthy and not stressing out too much about all that is going on around us.

For the Week of March 16 and 18

Chapter 6:  Planning Sales Dialogues & Presentations in your book.  Additionally, go online to ccsfmarketing.com under the more tab, professional selling, and download the Lecture Notes for Chapter 6.  

In an effort to plan your time and Spring Break Vacation efficiently, don't forget that on April 6th - I will post our exam Chapter 4 – 6.

Email answers to [email protected] will be due on April 8th in my gmail box by 12:30 pm.  Don't forget when emailing me your answers to put your name & MRKT122 Exam 2 in the subject box.

I have prepared an excel answersheet for you to download and put your answers in.  Please do not put your answers as part of the email, but rather an attachment.

As always, I am here to help.  Email me at [email protected] with any questions, or call me at 415.452.5916.


 

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  • Marketing
    • MKT 140: Course Description
    • Lectures/Homework Assignments (TR_12:40_1:55)
    • Lecture Slides
    • Book Slides
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    • Homework Layout/Formatting
    • Marketing Plan Outline >
      • Sample Marketing Plan
      • Introduction of Product/Service
      • Mission Statements
      • SWOT Analysis
      • Competitive Advantage
      • Strategic Direction & Marketing Objectives
      • The External Marketing Environment
      • Consumer Decision Making
      • Market Segmentation >
        • Target Segmentation Criteria
        • Sample Target Market Descriptions
      • Product Description
      • Placement
      • Promotion >
        • Promotion
      • Price
  • Advertising
    • MKT 170: Course Description
    • Homework Assignments
    • Homework Layout/Formatting
    • Exam Reviews
    • Lecture Slides
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    • Research Paper Assignments
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  • Consumer Behavior
    • MRKT 150: Course Description
    • Assignments
    • Research Paper Assignments
    • Homework Layout/Formatting
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    • Consumer Behavior Exam Reviews
  • Social Media Marketing
    • Course Description
    • Homework & Assignments
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    • Research Paper Layout/Format
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  • Professional Selling
    • MRKT 122: Course Description
    • Lectures, Homework & Assignments
    • Professor Jeff Anker Night Class
    • Lecture Slides
    • Book Slides
    • Research Paper Assignments
    • Exam Review
  • MABS 60
  • Resume Examples