May 11, 2020
Dear Marketing Students:
Thank you for submitting your final marketing plan and exam 4. I will be reading plans and correcting exams this coming week and emailing you your final grade in the class. Thank you for hanging in there during these difficult times and doing your best to complete the work. I am proud of all of you.
Fall Schedules should be posted shortly, so be on the outlook for the Marketing classes. Email me with any enrollment problems or concerns you may have in getting into any of the classes you need to complete your marketing certificate. [email protected].
Enjoy your summer. Keep in touch (415)452-5916. I am here to help. If you are ever in Marin, come trail run with me... that is where I will be spending my summer, on the trails of Mount Tam.
All my respect and gratitide to all of you. Stay healthy.
Marilyn Goodman
Dear Marketing Students:
Thank you for submitting your final marketing plan and exam 4. I will be reading plans and correcting exams this coming week and emailing you your final grade in the class. Thank you for hanging in there during these difficult times and doing your best to complete the work. I am proud of all of you.
Fall Schedules should be posted shortly, so be on the outlook for the Marketing classes. Email me with any enrollment problems or concerns you may have in getting into any of the classes you need to complete your marketing certificate. [email protected].
Enjoy your summer. Keep in touch (415)452-5916. I am here to help. If you are ever in Marin, come trail run with me... that is where I will be spending my summer, on the trails of Mount Tam.
All my respect and gratitide to all of you. Stay healthy.
Marilyn Goodman
Week of May 5 & 7
Dear Marketers:
I can not believe that this week is our last week of class. I would personally like to thank each and every one of you for doing your best to complete the assignments given during this time. I had never taught online before and you all know I love being in class and infront of, and interacting with students. I was caught a bit off guard when I suddenly had to switch to an online environment. Truth be told, I was not prepared to switch so drastically to an online environment, and was not as prepared as much as I would have like to have been. I did not even know what Zoom was or how to use it. I did not have my lectures online or prerecorded like many of the other instructors. I am hoping that in the Fall, classes will resume and we can all be together, but if you do take more classes from me, and we are online, I will have all lectures and classes live online using a Zoom platform as video and audio to interact with all of you. I will take this summer to figure out how to deliver the best classroom, no classroom experience online. I miss your smiling faces.
Bravo! to all for learning consumer behavior on your own, these past months. I am proud of each and every one of you, and although it was not an optimal learning experience, I hope the text, lecture notes and assignments gave you some insight to marketing and understanding the 4P's, consumer behavior, target marketing, and environmental management can assist any one starting a new business or thinking about a job in marketing. Marketing truely is a wonderful and exciting profession.
You should now have all of the sections completed for your marketing plan. You will be handing in your finished marketing plan with the different sections outlined below.
You will need to complete Assignment 11: Pricing and include it in your marketing plan. Explain what pricing objective you will be utilizing and why. Profit Oriented Pricing Objectives, Sales Oriented or Status Quo. Go under the marketing tab for directions for completing this assignment.
This Week - all due May 7th
Exam 4: Chapter 15, 16, 17, 18 which will be due on Thursday, May 7th
Read Chapter 19: Price
Assignment 11: Pricing (this section goes directly into your marketing plan)
Complete Marketing Plan in one Word or PDF document (including Assignment 11: Pricing) include:
1. Introduction of the Product/Service & Mission Statement
2. SWOT Analysis
3. Competitive Advantage
4. Strategic Opportunity and Marketing Objectives
5. The External Marketing Environment
6. Consumer Decision Making Process
7. Marketing Segmentation
8. Product Description
9. Placement
10. Promotion
11. Price
Email complete marketing plan and exam to [email protected]
Have a wonderful summer. Please come see me, or take more Marketing classes in the Fall. Phone me, write me anytime with any questions you may have about life, career, colleges, grad school etc. I wish I could have had a chance to get to know you all better. You truly are a great group of students. Go take life by the horns, and crush it in whatever you set out to do.
With gratitude,
Professor Marilyn Goodman
| exam_4__1516171819.pdf |
| answer_sheet_exam_4.xlsx |
Week of April 28 & 30
Dear Marketers:
I can't beleive our semester ends in two weeks and I am hoping that face-to-face classes resume in the Fall.
Don't forget Exams 3 is due this week on Tuesday, April 28 to [email protected].
Read: Chapter 18: Social Media Marketing & read the lecture notes.
Complete: Assignment 10: Promotional Campaign due: April 30 - [email protected]
Marilyn Goodman
Dear Marketers:
I can't beleive our semester ends in two weeks and I am hoping that face-to-face classes resume in the Fall.
Don't forget Exams 3 is due this week on Tuesday, April 28 to [email protected].
Read: Chapter 18: Social Media Marketing & read the lecture notes.
Complete: Assignment 10: Promotional Campaign due: April 30 - [email protected]
Marilyn Goodman
Week of April 21 & 23
Dear Marketers:
I hope you continue to remain safe and are keeping up with all of your classes. I sure do miss you all.
This week we have an exam on Chapters 10, 11, 14 (posted below). Please use the answer sheet provided and return the exam to me on Tuesday, April 28 by 11:00 am.
Read: Chapter 17: Personal Selling & Sales Management and read the lecture notes as well.
Stay Safe,
Marilyn Goodman
Dear Marketers:
I hope you continue to remain safe and are keeping up with all of your classes. I sure do miss you all.
This week we have an exam on Chapters 10, 11, 14 (posted below). Please use the answer sheet provided and return the exam to me on Tuesday, April 28 by 11:00 am.
Read: Chapter 17: Personal Selling & Sales Management and read the lecture notes as well.
Stay Safe,
Marilyn Goodman
April 14 & 16
Dear Marketers:
I am hoping you all are safe and staying at home. Please continue to practice social distancing so everyone stays healthy. I miss you all very much and am hoping to see all of your smiling faces in the fall. But, until then, we must continue with online teaching (which is not my favorite) but is all we can do right now.
This week:
Marilyn Goodman
Dear Marketers:
I am hoping you all are safe and staying at home. Please continue to practice social distancing so everyone stays healthy. I miss you all very much and am hoping to see all of your smiling faces in the fall. But, until then, we must continue with online teaching (which is not my favorite) but is all we can do right now.
This week:
- Please read Chapter 16: Advertising, PR and Sales Promotion
- Watch the videos and links imbedded into each Lecture (you may have to cut and paste in browser)
- Assignment 9: Placement is due on April 16th. This is the next part of your marketing plan where you let the reader know where they can find your produce/service. Use as much detail as possible. Don't forget to use the Marketing Tab/Marketing Plan Outline for help and examples of how other wrote this
- Where will I find your product/service.
- Describe all of the outlets for a consumer to purchase your product
- Retail
- Online
- Catalog
- Brochures
- 1-800-number
Marilyn Goodman
April 7 & 9
Dear Students:
I am missing teaching in person and seeing all of your smiling faces in class. I and am hoping you are all safe and practicing social distancing. Please, it is so important that you stay in this week and physically seperate.
This week read the following chapters and lecture slides.
Chapter 14: Retailing
Chapter 15: Marketing Communications
Don't forget that Assignment 8: Product will be due on April 9th. Email to [email protected]
As usual, email me with any questions. ([email protected])
Marilyn Goodman
Dear Students:
I am missing teaching in person and seeing all of your smiling faces in class. I and am hoping you are all safe and practicing social distancing. Please, it is so important that you stay in this week and physically seperate.
This week read the following chapters and lecture slides.
Chapter 14: Retailing
Chapter 15: Marketing Communications
Don't forget that Assignment 8: Product will be due on April 9th. Email to [email protected]
As usual, email me with any questions. ([email protected])
Marilyn Goodman
March 30 - April 1 - SPRING BREAK
Dear Students:
On our last day of class, we decided to keep our Spring Break as originally scheduled. There will be no assignments or lectures for this week. Enjoy (as best you can) and please continue to practice social distancing and remain safe.
Marilyn Goodman
P.S. Assignment 8: Product - will not be due until April 9th.
Assignment 8: Define Product or Service
Define Your Product or Service Features, Benefits and Distribution:
- Describe what the product or service does, how it works, what features it offers and most importantly what problem it solves - people buy solutions.
- Describe the product’s physical characteristics such as size, weight and color.
- Define its benefits in emotional as well as functional terms.
- Know which features and benefits of your product or service will appeal to different market segments
- What stage of the product life cycle is your product/service in, explain.
April 4
Answer sheet for Marketing Exam: Chapter 6, 8, 9
The answer sheet has been taken down.
March 26, 2020
Marketing students:
Thank you to all who submitted your answers for Exam 2 on time. I will be correcting your exams over the next few days.
The exam has been taken down, and I will not be accepting anymore answer sheets.
Be healthy,
Marilyn Goodman
Marketing students:
Thank you to all who submitted your answers for Exam 2 on time. I will be correcting your exams over the next few days.
The exam has been taken down, and I will not be accepting anymore answer sheets.
Be healthy,
Marilyn Goodman
Week of March 24, 26
Assignment 8: Define Product or Service
Define Your Product or Service Features, Benefits and Distribution:
- Download Exam 2: 6, 8, 9 and email answers on excel answersheet by Thursday, 26th at 2:00 pm to [email protected]
- Read Chapter 11: Developing & Managing Products
- Read Lecture Notes Chapter 11
- Go to under the Marketing Tab/Marketing Plan Outline/Product Description and complete the Product/Service section of your marketing plan - Due April 2
Assignment 8: Define Product or Service
Define Your Product or Service Features, Benefits and Distribution:
- Describe what the product or service does, how it works, what features it offers and most importantly what problem it solves - people buy solutions.
- Describe the product’s physical characteristics such as size, weight and color.
- Define its benefits in emotional as well as functional terms.
- Know which features and benefits of your product or service will appeal to different market segments
- What stage of the product life cycle is your product/service in, explain.
March 19, 2020
Marketers,
Assignment 7 - Segmentation is due to me today by 2:00 pm. Please email your assignment to [email protected] so I can grade and get comments back to you.
Stay healthy,
Professor Goodman
Marketers,
Assignment 7 - Segmentation is due to me today by 2:00 pm. Please email your assignment to [email protected] so I can grade and get comments back to you.
Stay healthy,
Professor Goodman
Greetings Marketing Students:
PLEASE READ THIS ENTIRE EMAIL. THERE IS A LOT OF INFORMATION YOU WILL NEED TO CONTINUE YOUR LEARNING ONLINE!
I hope everyone is staying healthy and not stressing out too much about all that is going on around us. CCSF has asked that instructors post on Canvas, so if you are receiving emails from Canvas, rest assured it is the same information as posted below.
I have set up a unique email for all assignments and exams for this class only. It is [email protected].
Remember when you post assignments or exam answers to put your name and Assignment # or Exam # in the Subject box.
Here is what we have planned for the week:
March 17, 19
- Read Chapter 9: Market Research
- Read Lecture 9 Notes at ccsfmarketing.com, under the Marketing Tab, Lecture notes (as before)
- Assignment #7: Segmentation is due on March 19th - email your assignment as an attachment, Word Document to [email protected]. Do not cut and paste the assignment into the body of the email. DO NOT send a googledoc. I will not open it.
Heads Up...
On March 24th, I will post EXAM 2: 6, 8, 9.
Answers will be due in my inbox at [email protected] on March 26th by 2:00 pm.
I have prepared an excel answer sheet for you to download and put your answers in. Please do not put your answers as part of the email, but rather an attachment.
As always, I am here to help. Email me at [email protected] with any questions, or call me at 415.452.5916.
| exam_2_answer_sheet.xlsx |
